Lavazza is shining a spotlight on The Art of the Coffee Break, celebrating the Italian
tradition of the pausa: a moment to pause, recharge, and be present. As the Middle East steps into one
of its busiest seasons, Lavazza invites people to embrace this mindful ritual, using the simple act of
enjoying a coffee as an anchor for connection and reflection.
A Ritual Rooted in Heritage – Italian and Saudi
In Italy, the pausa caffè is more than a coffee break — it is a cherished cultural ritual that has shaped daily
life for generations. Whether taken alone at the counter of a neighbourhood café or shared among friends
in a sunlit piazza, the pausa embodies the Italian philosophy of living well: slowing down, savouring the
moment, and finding joy in life’s small, beautiful details.This timeless practice finds a meaningful parallel in the Middle East. In Saudi Arabia and across the region,
the ritual of gathering over coffee — often accompanied by dates and conversation — is deeply ingrained
in daily life and social tradition. From a special morning breakfast to a leisurely afternoon enjoying the
company of loved ones, both cultures share a belief that coffee is not simply a drink, but a medium for
hospitality, connection, and togetherness. By drawing on these shared values, Lavazza highlights coffee as a universal language of culture and
connection — bridging Italy and the Middle East through one beloved ritual.
A highlight of Lavazza store’s experience is the exclusive introduction of 1895 specialty coffee collection:
the finest coffees from around the world, from limited quantity microlot coffee to specialty blends
carefully selected based on origin, process, and seasonality, ensuring an unparalleled coffee experience
with every sip.
Coffee Rituals for a Changing World
As lifestyles evolve, so too do our rituals. Coffee is no longer just a beverage; it has become an experience
that reflects changing habits, creativity, and innovation. Lavazza, with its pioneering spirit, has
continuously explored new boundaries of coffee culture through research, design, and gastronomy. By
merging tradition with innovation, the brand transforms the simple pausa into an opportunity to discover
new flavours, textures, and forms of expression.This approach is brought to life through Lavazza Coffee Design store — a unique space where coffee becomes the medium for culinary artistry as through the collaboration at the Riyadh store with
personalities of the caliber of Italian Michelin-starred Chef Igor Macchia, La Credenza group – whose
menu is centred around elevated savoury dishes designed to enhance every coffee moment. Here, coffee
lovers can enjoy surprising creations that blur the lines between drink and cuisine, showcasing how
innovation and creativity can reimagine one of the world’s most beloved rituals.
A Moment of Calm for a Busy Season
As the region moves into a season defined by packed calendars, new projects, social commitments, and
celebrations, the need to find stillness becomes more vital than ever. The pausa is a reminder that a touch
of indulgence doesn’t always require hours set aside; sometimes, it’s just five quiet minutes with a warm
cup in hand, the aroma of freshly brewed coffee rising, and the gentle space to breathe.Lavazza invites coffee lovers to embrace this ritual in the two Lavazza Coffee Design stores located in Laysen Valley and Solitaire Mall, Riyadh — where design, gastronomy, and coffee culture come together
to create the perfect environment to savour a mindful pausa.
Lavazza: 130 Years of Coffee Culture
Founded in Turin in 1895, Lavazza has been owned by the same family for four generations and is today
one of the world’s leading coffee brands, operating in 140 markets. For 130 years, Lavazza has
championed the values of Italian coffee culture, from innovation in blending techniques to a deep respect
for quality and craftsmanship. For Lavazza, coffee has always been about more than flavour: it is about connection, ritual, and care. By celebrating The Art of the Coffee Break, the brand seeks to share this philosophy with coffee lovers across
the Middle East — encouraging them to discover the power of small pauses to bring balance, creativity,
and beauty into daily life.
