The Life Insurance Corporation of India (LIC) announced on Saturday that it has secured a Guinness World Record title for selling the most life insurance policies within a 24-hour period.
This global recognition was awarded for LIC’s remarkable feat on January 20, 2025, when 4,52,839 of its agents collectively issued 5,88,107 life insurance policies across the country. The achievement, verified by Guinness World Records, marks a significant milestone in the insurance sector, setting a new worldwide benchmark for agent productivity in a single day.
“This historic achievement, verified by Guinness World Records, recognises the extraordinary performance of the corporation’s dedicated agency network on January 20, 2025,” LIC said in an official statement.
“It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families,” the statement added.
The record was set as part of LIC’s ‘Mad Million Day’ campaign, a special initiative launched by LIC Managing Director and CEO Siddhartha Mohanty. He had urged every LIC agent to complete at least one policy on the designated day.
Speaking on the occasion, Mohanty expressed gratitude to everyone who made the record possible. “I thank all customers, agents and employees for making ‘Mad Million Day’ historic,” he said.
The achievement underscores LIC’s dominant role in the insurance industry and highlights the power of its extensive agent network in delivering financial security to millions of Indians.
