Majid Al Futtaim has announced a major expansion of its partnership with Abercrombie & Fitch Co., bringing the American retailer’s Abercrombie & Fitch and Hollister brands closer to Middle Eastern consumers through new e-commerce platforms and regional market entries.
The deal includes the launch of dedicated online platforms in Saudi Arabia, now live at www.abercrombie.sa and www.hollisterco.sa, with Qatar expected to follow soon and other regional markets planned. For the first time, Majid Al Futtaim will also expand the brands into Egypt, Jordan, and Lebanon, marking a milestone for its Lifestyle business.
“The agreement builds on 16 years of successful collaboration,” said Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle. “We’re now positioned to scale the brands further and deliver a seamless customer experience across the Middle East.”
The expanded deal comes on the back of a strong 2024 for Majid Al Futtaim’s Lifestyle business, which recorded a 26% increase in revenue and 31% growth in digital sales. In 2025, the company will have already opened 20 new fashion and lifestyle stores, including a flagship Abercrombie & Fitch store at Solitaire Mall in Riyadh.
Majid Al Futtaim now operates 105 stores and 32 e-commerce platforms across its Lifestyle portfolio, reinforcing its omnichannel growth strategy.
Fran Horowitz, CEO of Abercrombie & Fitch Co., added: “As we grow our brands worldwide, our partnership with Majid Al Futtaim is key to meeting customers where they are and engaging in new and meaningful ways.”
The move highlights how global brands are increasingly leveraging the Gulf’s retail ecosystem to strengthen their digital and physical presence, while offering Middle Eastern consumers a wider array of global fashion choices.
