London-based technology company Nothing launched its latest consumer devices, Nothing Phone (3) and Headphone (1), at an event hosted at the Museum of the Future in Dubai. The launch, held in collaboration with Creators HQ, marked one of the first smartphone product unveilings at the iconic venue, drawing regional media, tech professionals, and content creators.
The event showcased the brand’s continued focus on integrating design, functionality, and emerging technologies such as AI across its product range.
“Hosting our launch at the Museum of the Future is symbolic of what Nothing stands for – innovation, creativity, and a relentless drive to shape the future of technology. With Nothing Phone (3) and Headphone (1), we’re not just delivering devices; we’re delivering experiences that inspire individuality and empower people to connect, create, and express themselves in ways they never imagined,” said Rishi Kishor Gupta, Regional Director of Nothing MEA.
UAE as a Global Launchpad for Innovation
The launch event highlighted the UAE’s growing position as a preferred destination for tech activations and product debuts.
“The UAE continues to solidify its position as a global hub for innovation and creativity,” said Alia Al Hammadi, Deputy Chairperson of the UAE Government Media Office. “Hosting the launch of Nothing’s new products in Dubai further proves the attractiveness of our environment for creators and pioneering businesses alike.”
Abdulaziz AlJaziri, Deputy CEO of the Dubai Future Foundation, also noted the significance of hosting such events in the country.
“The UAE has firmly established itself as a global leader in advancing future technologies and nurturing companies and talent in this space,” he said. “Hosting this global product launch by Nothing reflects the strong interest of tech firms in being part of the UAE’s innovation ecosystem.”
Product Overview and Availability
The launch introduced two new products:
- Nothing Phone (3): Featuring the new Glyph Matrix, a Snapdragon® 8s Gen 4 processor, and a revised design built around transparent elements and personalization.
- Nothing Headphone (1): The brand’s first over-ear headphones, developed in collaboration with KEF, offering tactile controls and a focus on immersive audio.
The products will be available in black and white, with the following retail pricing:
- Nothing Phone (3) 12GB+256GB: AED 2,999 / SAR 3,299
- Nothing Phone (3) 16GB+512GB: AED 3,299 / SAR 3,699
- Nothing Headphone (1): AED 999 / SAR 1,099
As part of the launch campaign, customers purchasing the 256GB variant will receive a pair of Nothing Ear (a) earbuds, while those buying the 512GB variant will get a pair of Nothing Ear earbuds. A free upgrade offer to the higher storage variant is also available on purchases made before August 3, 2025.
Retail Rollout and Activation
The company’s #100Drops activation kicked off on July 17 at 7 PM at Sharaf DG, Dubai Mall, offering early access to the devices. Public sales begin July 18 across major retailers in the UAE and Saudi Arabia.
