Ray-Ban and Meta have unveiled their latest global campaign, “You Ain’t Seen Nothin’ Yet,” featuring Grammy Award-winning artist Doja Cat and multi-hyphenate performer Teyana Taylor. The campaign celebrates the next evolution of the Ray-Ban Meta (Gen 2) smart glasses, combining timeless design with cutting-edge AI technology to redefine how users see, create, and connect.
Directed by Lope Serrano and photographed by William Arcand, the campaign captures the energy of two creative powerhouses embracing individuality and innovation.
Doja Cat, seen riding through Los Angeles with her new Ray-Ban Meta glasses, said:
“Ray-Ban Meta glasses help me stay connected and creative wherever I go. I love how they blend iconic style with smart tech—so I can capture moments, listen to music, and share what I see with the world, all totally hands-free.”
Across New York City, Teyana Taylor showcases how the AI-powered eyewear fits into her fast-paced creative lifestyle:
“The hands-free capture means I can stay fully present in the moment without ever having to pull out my phone. I have like ten different pairs, so I can switch up my look but always stay connected.”
The Ray-Ban Meta (Gen 2) features up to double the battery life, a 3K Ultra-Wide 12MP camera, and Meta AI upgrades, including Hyperlapse, Slow Motion, and Live Translation. Available in Wayfarer, Headliner, and Skyler frames with new colors like Shiny Cosmic Blue, Shiny Mystic Violet, and Shiny Asteroid Grey, the glasses embody all-day comfort and creative freedom.
With Doja Cat and Teyana Taylor leading the charge, the campaign signals a new era where style meets intelligence, capturing the rhythm of a generation that lives hands-free and always on.
