RELY, a new brand under Chery Commercial Vehicle UAE, has officially made its GCC debut with the latest RELY R8 mid-size pickup model, reinforcing its commitment to delivering intelligent, application-driven commercial mobility solutions in the UAE. This launch marks a strategic expansion of the company’s footprint in the region. As part of this expansion, Al Ghurair Mobility has been appointed as the exclusive distributor for RELY in the UAE.
The launch was celebrated at an exclusive event at Warehouse Four, Al Quoz, on 10 February 2026. In attendance were senior leaders, including John Iossifidis, Group Chief Executive Officer of Al Ghurair, and Oscar Rivoli, Chief Executive Officer of Motors, Al Ghurair Mobility, alongside key stakeholders from Chery Group OEM, including Chuck Wei, Country Director and General Manager – GCC Region, Leo Lu, General Manager – Saudi Arabia, and Shen Buxin, Brand Manager.
The RELY R8 is a capable and dependable mid-size pickup designed for customers who demand durability, versatility, and real-world performance. Targeted at fleet companies, SMEs, contractors, and private owners, the RELY R8 is engineered to handle demanding workloads and varied road conditions while delivering the comfort and usability required for everyday driving. Its robust construction and practical design provide the reliability and confidence expected in the region.
The RELY R8 is offered with a choice of petrol and diesel powertrains, including a 2.3L turbocharged diesel engine producing 161 horsepower and 420 Nm of torque, and a 2.4L petrol engine delivering 158 horsepower and 230 Nm of torque, both available in 2WD and 4WD configurations. Across the range, RELY offers modern connectivity, advanced safety and convenience technologies, and work-ready features designed to support both business and lifestyle use. The RELY pickup range is competitively positioned in the UAE, with prices starting from AED 59,900 (excluding VAT).
Oscar Rivoli, Chief Executive Officer of Motors, Al Ghurair Mobility, said: “The launch of RELY R8 reflects deepening relationship and mutual trust between Al Ghurair Mobility and Chery Commercial Vehicle UAE. This collaboration strengthens our ability to support the UAE’s rapidly growing logistics and transport sectors with intelligent, application-driven commercial mobility solutions. Together, we remain focused on developing a diversified, future-ready portfolio that aligns with the evolving needs of the regional market.”
She Cairong, President of Chery Commercial Vehicle International, said: “The introduction of RELY reflects our shared vision with Al Ghurair Mobility for long-term growth in the UAE, delivering premium, good-quality commercial vehicles developed for real-world business use. This partnership represents an important step in expanding our commercial vehicle presence and supporting the evolving needs of the UAE commercial landscape.”
Customers can explore the all-new R8 model at the RELY showroom, located in Ras Al Khor Industrial Area 3, Al Aweer, Dubai.
