SBR, an emerging Saudi startup specializing in artificial intelligence-driven human resources solutions, has signed a strategic Memorandum of Understanding with Jisr, a leading provider of human resources and financial management platforms in the Kingdom. The partnership aims to accelerate the digital transformation of Saudi Arabia’s labor market by developing advanced, data-driven recruitment tools that enhance the efficiency, accuracy, and fairness of talent acquisition.
The collaboration will focus on creating integrated solutions that enable companies to leverage precise data analytics and AI-powered insights to identify and hire top talent more effectively. By combining SBR’s intelligent recruitment engine with Jisr’s established HR ecosystem, the partnership is positioned to significantly reduce hiring timelines, lower recruitment costs, and improve overall hiring outcomes for employers across the Kingdom.
Founded by entrepreneurs Saleh Baarmah and Hamzah Bawazir, SBR was established to address critical inefficiencies in the traditional recruitment process. The platform utilizes artificial intelligence to streamline candidate selection, standardize evaluation criteria, and minimize human bias, thereby promoting greater fairness and objectivity in the hiring process. The startup’s “Know Your Candidate” framework, inspired by the financial sector’s “Know Your Customer” protocols, provides employers with a deeper and more accurate assessment of candidates’ skills and competencies beyond what is typically captured in a traditional CV.
A spokesperson for SBR described the agreement as a strategic milestone that will enhance the recruitment journey by utilizing advanced AI capabilities. “This partnership with Jisr represents a major step forward in our mission to help companies reduce wasted time and costs while relying on precise data to select the right talent,” the spokesperson stated. “It also supports the broader national goals of creating a smarter, more responsive labor ecosystem aligned with Saudi Arabia’s Vision 2030.”
The Saudi labor market faces significant challenges, with nearly two million individuals entering the job market each year—including approximately 250,000 new graduates. Through extensive research, SBR’s founders identified recurring issues, including resumes that fail to accurately reflect true competencies, mismatched interviews, and the inefficient use of time and resources by employers. In response, the startup developed a smart recruitment engine that objectively analyzes candidate skills and experience, offering employers a reliable and scalable alternative to conventional hiring methods.
SBR launched its prototype in mid-August 2025, in collaboration with over 20 companies. The partnership with Jisr marks a new phase of growth, enabling SBR to scale its impact and deliver more accurate, efficient hiring solutions to a broader range of businesses. The collaboration is also expected to create broader opportunities for Saudi youth by connecting them with roles that better align with their skills and career aspirations.
Behind SBR is a diverse team of analysts, data scientists, developers, and marketers driven by a shared vision of transforming the recruitment experience both within the Kingdom and internationally. “For us, SBR is more than a startup—it is a national mission,” the spokesperson emphasized. “We are committed to demonstrating that a Saudi tech product, built by young Saudi innovators, can compete on a global stage and make a meaningful impact on the future of hiring.”
The partnership between SBR and Jisr reflects a growing trend of homegrown technological innovation supporting Saudi Arabia’s economic diversification and digital transformation. By harnessing the power of AI and data analytics, both companies aim to contribute to a more dynamic, efficient, and inclusive labor market—positioning the Kingdom as a regional leader in HR technology and smart employment solutions.
