An Ode to Renewed Femininity, Nature’s Beauty, and Timeless Luxury
Riyadh – 06-10-2025 — Shalky Fashion House, a name synonymous with refined elegance and artisanal luxury, proudly announces the launch of its Cruise Collection for Pre-Fall/Winter 2024-2025: “Whispers of Dawn and Sunset Glow.” This captivating new collection, envisioned by international designer Qassem Al-Qassem, is a poetic tribute to the eternal beauty of femininity and the rhythmic renewal found in nature’s changing seasons.
Al-Qassem, celebrated for his deeply artistic approach to design, draws inspiration from the quiet strength and ethereal grace of women. With “Whispers of Dawn and Sunset Glow,” he unveils a collection that merges modern sophistication with a reverence for heritage, bringing to life garments that are as expressive as they are exquisite.
A Dream in Fabric: The Essence of the Collection
The Cruise collection is a harmonious blend of contemporary cuts and classic elegance, reflecting Shalky’s signature style. Every piece is a visual story — not merely an outfit, but a wearable work of art. From flowing chiffon evoking the morning mist to starlit embroidered tulle, the fabrics are thoughtfully chosen to mirror the ethereal beauty of dawn and the opulent warmth of sunset.
Highlights include:
· Wavy chiffon with a fluid movement, conjuring images of early morning breezes.
· Intricately embroidered tulle that captures the shimmer of twilight stars.
· Luxurious guipure lace that adds depth and richness to silhouettes.
· Velvet-accented chiffon that offers warmth and regality, reminiscent of golden hour light.
The Art of Craftsmanship: Where Heritage Meets Innovation
Each design in this collection showcases the masterful craftsmanship that defines Shalky Fashion House. Hand-stitched embellishments, intricate cross-stitch embroidery, and refined detailing speak to the brand’s commitment to artisanal excellence.
Qassem Al-Qassem’s creative process begins with a vision, transformed through hand-drawn sketches into garments of remarkable intricacy. Selected fabrics are then precisely cut and entrusted to the hands of skilled artisans, who spend countless hours hand-embroidering and embellishing each piece.
Key elements include:
· Shimmering sequins arranged in fluid, light-catching patterns that echo reflections of sunrise on water.
· Multidimensional beadwork, adding texture and depth to intricate motifs.
· Exquisite crystal appliqués, placed by hand to evoke the sparkle of dew at dawn or stars at dusk.
A Symphony of Color and Emotion
The color palette is inspired by the serene and emotional spectrum of a day’s most beautiful transitions. Soft pastels, romantic neutrals, and warm sunset hues blend effortlessly to create a sense of peace, passion, and renewal. These tones are thoughtfully layered across smooth plains and textured waves of fabric, creating visual depth and emotional resonance.
A Vision Beyond Fashion
“Whispers of Dawn and Sunset Glow” is not only a collection — it is an immersive experience. Each piece reflects Qassem Al-Qassem’s unwavering belief in the power of fashion to tell stories, evoke emotion, and celebrate the ever-evolving journey of femininity.
Through this Cruise collection, Shalky reaffirms its commitment to elegance, craftsmanship, and creative storytelling — inviting women everywhere to embrace the quiet power of beauty reborn.
