In a move set to redefine car insurance accessibility in the UAE, digital insurance platform Shory has entered into a strategic partnership with Wio Bank to offer embedded motor insurance with flexible monthly installment options directly through the Wio Personal app.
Announced at a formal signing ceremony, the collaboration aims to simplify the vehicle insurance process by integrating it into daily banking experiences. Customers can now secure comprehensive car insurance within minutes and choose to pay in monthly installments ranging from 3 to 48 months—removing upfront financial burdens often associated with insurance premiums.
“This partnership with Wio represents a shared vision of making everyday financial decisions simpler and smarter,” said Aoun Al Smadi, CEO of Shory UAE. “By embedding our services within Wio’s digital ecosystem, we’re making car insurance more accessible than ever, right at the point of need.”
Wio Bank, a leading digital banking player in the UAE, is expanding its offerings under the broader goal of transforming financial services. “We’re reimagining how people engage with their finances,” said Prateek Vahie, Chief Commercial Officer at Wio Bank. “Our partnership with Shory brings essential insurance solutions directly into the Wio Personal app, empowering customers to protect what matters most with just a few taps.”
The embedded insurance offering not only improves customer convenience but is expected to boost uptake among digital-first consumers, especially millennials and Gen Z users, who are increasingly looking for flexible, on-demand financial solutions.
The initiative also highlights a growing trend in the UAE’s fintech and insurtech landscape: seamless integration of services through embedded finance. By uniting banking and insurance into a single customer journey, Shory and Wio are positioning themselves at the forefront of digital transformation in the region.
The new solution is live for users of the Wio Personal app and supports the UAE government’s broader goals of driving innovation in the financial services sector while enhancing user-centric experiences.
