In a landmark development for the Malayalam film industry, actress Shwetha Menon has been elected as the first-ever woman president of the Association of Malayalam Movie Artists (AMMA), breaking a 30-year precedent in the organisation’s leadership.
Historic Election Victory
The election was held on August 15, 2025, where 298 out of 506 eligible members cast their votes. Shwetha Menon secured 159 votes, defeating veteran actor Devan, and marking a defining shift in AMMA’s history.
Alongside her victory, Kukku Parameswaran was elected as General Secretary, with Jayan Cherthala and Lakshmipriya chosen as vice-presidents, Unni Shivapal as treasurer, and Ansiba Hassan as joint secretary.
Calling the moment historic, Shwetha Menon declared:
“AMMA Is Now A Woman.”
Symbolism And A Call For Unity
Shwetha highlighted the symbolic power of her win and pledged to bring inclusivity and unity within the association. She extended an invitation to members of the Women in Cinema Collective (WCC), who had earlier resigned from AMMA, to rejoin:
“I Am Even Willing To Invite The Members Of WCC In Person.”
Her appeal has been seen as a major step toward bridging divides within the Malayalam film fraternity and giving women stronger representation in the industry’s premier body.
Personal Struggles And Triumph
The election campaign was not without challenges. Shwetha’s husband, Sreevalsan Menon, revealed that the family endured emotional strain after a legal case was filed against her during the campaign — allegedly with the intent to demoralize her. Despite these obstacles, Shwetha emerged victorious, with her family expressing hope that her leadership will bring positive change to the industry.
A New Chapter For AMMA
With Shwetha Menon at the helm, observers say AMMA is set to enter a new chapter defined by inclusivity, gender representation, and reform. The election of multiple women to key leadership posts further underlines a changing era for the association.
