As Dubai gears up for the festive season, Zed, the city’s homegrown ride-hailing platform, is inviting residents and visitors to travel with purpose through its month-long community initiative, ‘United in the Journey’. Running from 2nd December 2025 to 2nd January 2026, the campaign transforms 54 Zed cabs into moving artworks, each wrapped in illustrations created by People of Determination from Rashid Centre for People of Determination and Senses Residential and Day Care for Special Needs.
Designed to coincide with the UAE National Day celebrations and extend through Christmas and New Year, the initiative gives riders a simple way to give back during the season of generosity, while showcasing Dubai’s values of inclusion, creativity, and community to visitors from around the world during peak tourist season. Throughout the campaign period, a portion of all earnings generated from the 54 art-wrapped cabs will be donated to NGO initiatives supporting People of Determination, children, and healthcare-focused philanthropic causes, turning everyday commutes, festive outings, and holiday gatherings into meaningful contributions that reflect the city’s human-first spirit on a global stage.
Blending art, mobility, and social impact, the citywide activation reflects Zed’s human-first approach to mobility, bringing creativity, inclusion, and purpose to Dubai’s streets at a time when the city comes together to celebrate.
Festive moments are rooted in connection to people, places, and purpose. Through this campaign, Zed offers a simple way for residents and tourists to move around the city during the holiday season while contributing to a meaningful cause. By partnering with Rashid Centre for People of Determination and Senses, the initiative celebrates creative talent and reinforces the role of mobility as a platform for dignity, inclusion, and positive social impact.
Each cab features hand-drawn, collaborative artwork created by artists from both partner organisations, expressing themes of unity, movement, belonging, and hope. The designs incorporate iconic Dubai landmarks, the UAE map, and emotive symbols such as hearts and children holding flags, offering riders a visually uplifting experience that celebrates diversity and togetherness during the festive season.
The initiative also reflects the idea that small, everyday choices can create meaningful change. By choosing Zed during the festive period, riders are not only commuting but also actively supporting the creative voices of People of Determination, reinforcing Zed’s belief in a more personal, inclusive, and community-connected mobility experience. With thousands of riders expected to interact with the art cabs daily, whether heading to holiday dinners, shopping destinations, or New Year celebrations, United in the Journey aims to spark positive conversation, encourage social participation, and inspire a more inclusive approach to city living. As Dubai moves through a season defined by celebration and generosity, Zed offers residents a chance to ride for a cause, support inclusion, and end the year on a note of purpose.
