Ohana Development has officially unveiled its latest ultra-luxury project, ‘Jacob & Co. Beachfront Living by Ohana’, in collaboration with renowned jewellery and timepiece house Jacob & Co. This AED4.7 billion (USD $1.3 billion) development is set to redefine beachfront living in the UAE with an unmatched blend of artistry, nature, and exclusivity.
Nestled in Al Jurf, between Dubai and Abu Dhabi, the project offers direct access to Sheikh Zayed Road, placing it within easy reach of major landmarks such as Abu Dhabi International Airport, Palm Jebel Ali, and Al Maktoum International Airport. Surrounded by a protected natural reserve, the location brings a rare harmony of untouched beauty and modern convenience.

The community will feature 457 ultra-premium residences, including:
Sea-view apartments
Villas (3- to 6-bedroom, fully customizable, with private pools)
Penthouses (starting at AED22 million)
Sky Mansions (starting at AED77 million, with 360° views and private elevators)
Beachfront Mansions (panoramic sea views, canal and reserve-facing options)
Every home is designed to embody refined coastal living, with flowing architectural lines inspired by the sea and structures subtly shaped to reflect the initials “J” and “C”, paying tribute to Jacob & Co.
At the heart of the development lies the Jacob & Co. Social Club, a first-of-its-kind lifestyle hub featuring:
The world’s first branded Seafront Cigar Lounge by Jacob & Co.
Executive business suites and meeting areas
Members-only Residents Club with a curated Jacob & Co. watch gallery and rotating art exhibitions

Residents are welcomed into a grand lobby adorned by the world’s largest ceiling art timepiece, a striking 10-meter-wide installation that replaces the traditional chandelier, setting a tone of innovation and luxury from the moment of arrival.
Husein Salem, CEO of Ohana Development, stated,”Our vision for Jacob & Co. Beachfront Living by Ohana is to elevate the beachfront living experience… More than just a residential community, we are crafting a destination—a seaside haven where curated experiences, timeless elegance, and natural tranquillity converge.”
Jacob Arabo, Chairman and Creative Director of Jacob & Co., added, “Jacob & Co. Beachfront Living by Ohana is our tribute to coastal artistry, where visionary design, craftsmanship, and the allure of the sea merge to create unparalleled homes.”
The development is scheduled for completion by Q2 2028 and is set to become a global icon in branded luxury living. It continues Ohana Development’s portfolio of high-end properties, which includes:
Ohana by the Sea – Al Jurf, Abu Dhabi
ELIE SAAB Waterfront by Ohana – Reem Island, Abu Dhabi
Ohana Villas & Ohana Hills – Lebanon