Wio Bank PJSC, the UAE’s first platform bank, celebrated Emirati Women’s Day 2025 with a bold initiative to empower female entrepreneurs. The bank announced that new Emirati women customers will receive six months of free access to Wio Business and Wio Personal accounts.
The offer is designed to encourage financial inclusion and support women at every stage of their journey from personal financial management to launching and scaling businesses.
Gathering of Leaders
To mark the occasion, Wio hosted a gathering of female leaders and innovators, including Emirati film director Nayla Al Khaja, Mona Walid, Chief People Officer at Wio Bank, and Abeer Al Ameeri, Director of Ecosystem Development at Sheraa. Discussions focused on women’s contribution to the UAE’s economy and the future of female leadership in business and finance.
Women at the Heart of Wio
Women already represent a growing segment of Wio’s customer base:
- 26% of Wio Business customers are female-led enterprises, with the segment expanding 50% in the past year.
- 31% of Wio Personal accounts are held by women, reflecting their strong role in driving adoption of digital banking.
Wio also launched a Hero Video campaign, directed by Nayla Al Khaja, showcasing women across the organization in diverse roles from junior associates to executives, to highlight equality and contribution over conventional success stories.
Commitment to Inclusion
Amina Taher, Chief Marketing Officer at Wio Bank, said the initiative reflected both pride and responsibility: “Emirati Women’s Day is a moment to celebrate how far we’ve come, while recognizing the responsibility to keep moving forward. At Wio, we’re proud to stand beside women by giving them the tools, trust, and confidence to shape their financial future.”
Mona Walid, Chief People Officer & Head of Strategic Partnerships, added: “It is not only about wealth, but about worth; not only about progress, but about possibility. By opening doors and nurturing inclusion, we honor the footsteps that paved the way and invest in the generations to come.”
Driving Financial Innovation
Wio’s initiative comes as the UAE strengthens its focus on entrepreneurship, innovation, and financial empowerment. By lowering barriers for Emirati women, the bank aims to align with the country’s broader vision of inclusion and sustainable growth.
New customers can access the Emirati Women’s Day offer by registering via wio.io/emirati-womens-day.
