The 1 Billion Followers Summit, the world’s largest summit dedicated to the content creation economy, in collaboration with Wio Bank, the UAE’s leading digital bank and Visa, a global leader in digital payments, announced the launch of the Middle East’s first bank account built exclusively for content creators.
Wio Bank collaborated with the 1 Billion Followers Summit and Visa to launch Wio Creators, an integrated banking solution tailored for content creators through Wio Business, during the fourth edition of the summit, organised by the UAE Government Media Office and taking place from January 9 to 11, 2026, at Emirates Towers, the Dubai International Financial Centre, and the Museum of the Future in Dubai, under the theme “Content for Good.”
The UAE’s first dedicated bank account for content creators reflects Wio Bank’s vision of delivering human-centric, future-ready banking. The initiative is shaped by insights from a bankled study, which found that creators are looking for low subscription fees, simple licensing and account setup, automated invoicing and payment reminders, seamless integration with multiple payment gateways, easy-to-use financial reporting, and exclusive benefits.
Wio Creators responds directly to industry realities. Creators benefit from a free 12-month Wio Business account with no minimum balance and account setup is fully online, completed within 72 hours with no branch visits or paperwork required. It also provides built-in invoicing tools for faster billing, unlimited virtual cards for organized expenses, and multi-currency accounts (AED, USD, GBP, and EUR) with a guaranteed AED/USD rate for seamless cross-border work, alongside curated professional loyalty offers.
Amina Taher, Chief Marketing Officer at Wio Bank PJSC, said: “The way people build businesses is evolving, and creators are a powerful driver of entrepreneurship and economic growth. In the UAE, we are seeing an ecosystem that is designed to support this shift. Banking should evolve alongside it. Our role is to make financial management as simple as possible by anticipating needs, removing friction, and providing tools to succeed. With the Wio Creators account, we are unlocking opportunity by enabling creators to focus on what they do best and
turn ambition into achievement.”
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit said: “We are pleased at the 1 Billion Followers Summit to announce this strategic collaboration with Wio Bank, which represents a qualitative leap in supporting the content creation sector in the UAE and the wider region. The partnership aims to build an integrated ecosystem to support the content creation industry and drive the sustainable growth of the creative economy. The collaboration stems from a strong belief that creative
content creators deserve more than traditional banking services, as they require flexible and intelligent financial solutions that adapt to the dynamic nature of their work. Through this purpose-built account, creators can save time and effort, manage their finances without administrative complexity, and focus more on their creative work.”
Tarek Abdalla, Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA) at Visa, commented: “The creator economy is one of the fastest-growing and most dynamic cultural and business opportunities globally, yet many creators still face barriers when it comes to reliable financial access. By powering the Wio Creators solution through Visa’s global network, we are helping ensure that every transaction is backed by world-class security and global acceptance, enabling creators across the region to
operate and scale their businesses, and to pay and be paid with confidence.” This latest offering from Wio Bank supports the UAE’s growing reputation as a global hub for content creation, talent, and innovation. For more information, visit the Wio website or download the Wio Business app.
