TBV’s flagship series, The Best Event (TBE), has partnered with UNTOLD Dubai to launch a first-of-its-kind tech-culture stage, creating what organizers describe as the largest convergence of technology and cultural entertainment in history.
The collaboration will bring together Web3, artificial intelligence, gaming, and creator technology within the framework of one of the world’s largest music festivals. The integrated stage will debut from November 6-10 at Dubai Parks & Resorts, following UNTOLD Dubai’s record-breaking 2024 edition that attracted over 185,000 attendees.
The new platform will feature a dual format, with daytime programming at the Raj Mahal Theatre focused on interviews, fireside chats, and brand activations, while evening sessions at The Best Event Stage will combine international DJ performances with live technology demonstrations and product launches from leading tech brands.
Tobias Bauer, Co-Founder of THE BEST EVENT, emphasized the unprecedented nature of the collaboration, stating that this level of integration between technology and cultural entertainment has never been achieved in either Web2 or Web3 environments.
Bogdan Radulescu, Co-Founder & CBO of UNTOLD Universe, noted that the partnership extends the festival’s boundary-pushing approach beyond music into how audiences experience cultural and technological innovation together.
The initiative aligns with several long-term strategic plans for Dubai and the UAE, including the UAE National AI Strategy 2031, Dubai Program for Gaming 2033, and Dubai Creative Economy Strategy. By placing advanced technology demonstrations within a mainstream festival environment, organizers aim to bridge the gap between innovation and public engagement.
The tech-culture stage will feature festival-style activations, lounges, and food and beverage experiences throughout the venue, creating an immersive environment that blends entertainment with technological discovery.
