Emirates Islamic has entered into a strategic partnership with RAK Ceramics to offer added value to customers building or renovating homes, as part of its broader push to enhance customer experience beyond traditional banking services.
The collaboration enables Emirates Islamic Home Finance customers to access a 35 percent discount on a wide range of RAK Ceramics’ general-purpose and sanitaryware products, helping reduce construction and renovation costs. Covered cardholders will also benefit from a 25 percent discount on the same product range.
The initiative is designed to support homeowners at a critical stage of their journey, particularly UAE nationals, by improving access to high-quality building materials while easing financial pressures associated with home development.
Marwan Ismail Al Zarooni, Head of Retail Sales at Emirates Islamic, said, “We are delighted to partner with RAK Ceramics, a company deeply rooted in the UAE, to bring significant tangible value to our customers’ home development journeys. The partnership strengthens Emirates Islamic’s value proposition, transforming it from a solely home finance provider into a comprehensive home solutions partner. Through targeted community initiatives, the bank aligns with the UAE’s Year of Family initiatives, creating long-term value for customers and future generations.”
Hagop Balabanian, Vice President of Retail and E-commerce at RAK Ceramics, added, “We are proud to collaborate with Emirates Islamic on this significant initiative. Our shared vision to support the community and contribute to national housing development priorities makes this partnership a natural fit. By providing Emirates Islamic customers with preferential access to our extensive range of high-quality products, we aim to ensure their building and renovation projects are both efficient and cost-effective, delivering enduring value to their homes.”
The partnership reflects a broader trend in the UAE banking sector, where financial institutions are expanding their role from financing providers to integrated lifestyle and ecosystem partners. By offering tangible, cost-saving benefits linked to housing and infrastructure, banks are increasingly positioning themselves at the center of long-term customer engagement.
The initiative also aligns with national priorities around housing development and community well-being, reinforcing Emirates Islamic’s focus on supporting UAE nationals and contributing to broader socio-economic goals.
As demand for housing continues to grow, partnerships such as this highlight how financial institutions and industry players are collaborating to create more comprehensive and value-driven solutions for customers.
