Meta is expanding its subscription business, rolling out paid consumer plans globally across its flagship platforms, Instagram, Facebook, and WhatsApp, while also testing new subscription products aimed at creators, businesses, and users of its AI services.
The company announced on Wednesday that consumers can now subscribe to Instagram Plus, Facebook Plus, and WhatsApp Plus, gaining access to additional features designed to enhance personalization, engagement, and user insights.
Subscribers will receive benefits including profile customization tools, super reactions, story insights, and other premium features tailored to each platform. Meta said more features will be introduced over time as the subscription ecosystem evolves.
“We’ll continue adding more fun features in the future,” said Naomi Gleit, outlining the company’s broader strategy to diversify revenue streams beyond advertising.
Under the new structure, Facebook Plus and Instagram Plus are focused primarily on social expression and content engagement, while WhatsApp Plus emphasizes messaging enhancements and personalization options.
Meta is also beginning tests of a broader subscription umbrella branded as “Meta One,” which will serve as the company’s central hub for premium offerings.
The initiative will include professional subscription plans aimed at creators and businesses, alongside AI-focused plans designed for users seeking advanced capabilities from Meta’s growing portfolio of artificial intelligence products.
The move reflects Meta’s increasing emphasis on subscription-based services as competition intensifies across social media, creator tools, and generative AI platforms.
The company clarified that the new Plus subscriptions are separate from Meta Verified, its existing paid verification service that offers account authentication, impersonation protection, and enhanced customer support.
The expansion comes as major technology companies seek new monetization models amid rising investment in AI infrastructure and slowing growth in traditional digital advertising markets.
