Yuno has partnered with Tabby to expand access to Buy Now, Pay Later services across the UAE and Saudi Arabia, reflecting the growing demand for alternative payment solutions in the region.
Under the agreement, merchants using Yuno’s payment infrastructure will be able to integrate Tabby’s interest-free “Pay in 4” option directly into checkout experiences, allowing consumers to split purchases into installments without interest charges.
The partnership comes as BNPL adoption continues to accelerate across the Gulf, driven by shifting consumer spending habits, growth in digital commerce, and relatively low credit card penetration in parts of the region.
Tabby has emerged as one of the largest BNPL providers in the Middle East, with more than 25 million registered users and over $17 billion in annualized transaction volume. The company says two out of every three adults in the UAE and Saudi Arabia are registered on its platform.
The rapid rise of flexible payment models has been particularly notable in GCC markets, where many consumers prefer financial products that align with cultural and religious preferences around interest-based borrowing.
For merchants, integrating BNPL options has become an increasingly effective tool to improve conversion rates, increase basket sizes, and attract digitally engaged consumers.
Juan Pablo Ortega, Co-founder and Chief Executive Officer of Yuno, said the partnership aims to help merchants meet evolving payment expectations in the region.
“The MENA region has strong demand for payment options that give consumers flexibility without relying on traditional interest-based credit,” he said. “By partnering with Tabby, we enable our merchants to offer a payment method that shoppers already trust and use every day.”
The integration is also designed to simplify market entry for international merchants expanding into Saudi Arabia and the UAE. According to Yuno, Tabby will be automatically included in its payment stack for merchants operating in the region, reducing the friction of integrating local payment methods.
Zain Khan said the partnership gives merchants immediate access to a broad consumer base already familiar with the platform.
“When a Yuno merchant adds Tabby, they are not starting from scratch. The majority of their MENA customers are already on our platform,” he said.
The announcement highlights the continued evolution of the region’s fintech ecosystem, where digital payments, embedded finance, and flexible credit solutions are becoming increasingly central to e-commerce growth strategies.
Founded in Saudi Arabia, Tabby serves customers across the country and the UAE, and Kuwait, and works with more than 65,000 brands globally, including major retailers such as Amazon, Adidas, IKEA, Samsung, and Noon. The company’s most recent secondary share sale implied a valuation of $4.5 billion.
Yuno, meanwhile, operates a global payments infrastructure platform that connects merchants to more than 1,000 payment methods and fraud-prevention tools, supporting enterprise clients across multiple regions.
The partnership reflects broader momentum in MENA’s digital payments market, where fintech firms continue to compete for scale amid rising consumer demand for frictionless and flexible financial services.
