Qualcomm Technologies, Inc. and HARMAN have announced a new collaboration to integrate generative AI into the car cockpit, aiming to transform how drivers and passengers interact with vehicles.
The partnership combines Qualcomm’s Snapdragon® Cockpit Elite platforms with HARMAN’s Ready product portfolio, creating an ecosystem that supports intelligent, empathetic, and personalized in-cabin experiences. By leveraging advanced AI models, the solutions will deliver features such as real-time ADAS visualization, contextual situational intelligence, and interfaces that can interpret and respond to emotions, preferences, and environmental cues.
HARMAN’s portfolio, which includes Ready Engage with its AI-powered Luna avatar, Ready Vision QVUE for AR-enhanced visualization, and Ready Care for driver monitoring, will be optimized with Qualcomm’s compute power. Automakers benefit from faster development cycles, simplified system architectures, and differentiated offerings, while consumers gain richer graphics, seamless personalization, and safety-enhancing AI features.
The initial rollout targets OEMs in Europe and China, regions where demand for intelligent and emotionally responsive mobility is accelerating. The collaboration also extends to HARMAN’s Central Compute portfolio, integrating Snapdragon Ride™ Elite and Ride™ Flex SoCs, which allow safety-critical ADAS functions and infotainment workloads to run concurrently on a single chip. This architecture promises reduced power consumption, simplified system design, and smoother integration of driving and entertainment functions.
Industry leaders describe the initiative as a pivotal step toward the future of smart mobility, where vehicles evolve continuously like connected consumer devices. The collaboration is being showcased at IAA Mobility 2025 in Munich, underscoring its global focus on accelerating automotive innovation.
