Miruna, a new women’s fashion brand founded by Romanian-Swedish designer Miruna, has launched across the GCC, offering a collection that blends European minimalism with modern wearability for the confident, contemporary woman.
The brand’s debut collection features 24 styles across three distinct lines: “Too Good To Lose,” focusing on versatile everyday wear; “I Woke Up Like This,” emphasizing natural elegance and ease; and “My Mom Said No,” designed for bold, expressive individuals. Each piece is named to reflect a mood or moment, aligning with the brand’s philosophy that clothing should express individuality with quiet power.
Founded and based in Dubai, Miruna brings a cross-cultural design sensibility, merging timeless silhouettes with playful, personal touches. The collections are priced from AED 700, positioning the label in the accessible luxury segment.
The brand is available exclusively through its online platform, miruna.io, with shipping across the GCC.
