The e& (etisalat and) UAE, the telecommunications division of an international technology organization, has today declared the successful and smooth transition to the Google Apigee API Management Platform, which is a major milestone in its digital-first operations.
This comes as a strategic step in making e& UAE the first telecommunications company in the UAE to implement Google Apigee Hybrid technology, which essentially transforms the way the company innovates and monetizes the enormous digital resources and services it holds.
The whole migration to Apigee Hybrid was an imperative and mass-level strategic project, which was performed with zero downtime or disruption to the customers and partners.
This provided a seamless migration and also improved the ability of e& UAE to provide strong, scaled, and secure APIs.
Acting chief technology and Information officer of e& UAE, Marwan Bin Shakar, said, “Speed and agility are non-negotiable as we continue to scale our digital services across the UAE. The successful adoption of Apigee Hybrid is a powerful step in our journey of building the future of connectivity. It provides the secure foundation and flexibility we need to accelerate our digital transformation and deliver a new generation of secure, real-time experiences to our customers in the region’s evolving API economy.”
Google Apigee Hybrid is among the critical enablers of the digital transformation of e& significantly speeding up the time-to-market of the new offerings and gradually changing the pace at which the company innovates and monetizes its digital assets and services.
This enhanced platform enables e& UAE to create and operate APIs in a hybrid framework that comfortably incorporates their on-premise and cloud infrastructure, providing unmatched flexibility and control as well as fulfilling high levels of security and compliance standards.
General manager for Google Cloud in the UAE, Levant, and North Africa, Ziad Jammal added that “e&’s adoption of Google Apigee Hybrid truly sets a benchmark for innovation in the telecommunications sector. Their commitment to leveraging cutting-edge cloud technologies, coupled with their evident resilience and leadership, will empower them to unlock new digital possibilities and deliver exceptional value to their customers and partners. This migration showcases how strong platform capabilities drive future-proof API strategies, setting a new standard for telecommunications providers in the region and paving the way for greater collaboration and growth within the open API economy.”
However, e& UAE now ranks among the market leaders in API monetization by adopting the global standards of CAMARA, with three certified APIs already in operation on the Apigee platform.
This supports e&’s position in the telecom ecosystem as a digital-first operator that believes in offering the latest solutions to its partners and customers.
