As the UAE’s home improvement market expands rapidly, a new digital platform named Check Trusty has entered the scene with the aim of bringing trust, transparency, and convenience to one of the country’s most in-demand service sectors. Designed as the first community-led and verified review site for the home improvement industry, the platform connects residents with qualified professionals across various categories, including plumbing, AC servicing, landscaping, and interior design.
According to Deep Market Insights, the UAE’s home improvement market was valued at $37.2 billion in 2024 and is projected to grow to $56.53 billion by 2033, driven by rising homeownership, population mobility, and post-pandemic lifestyle upgrades. However, amid this growth, many residents continue to face challenges in finding reliable and skilled providers who deliver consistent quality. Check Trusty seeks to address that gap by offering a digital space where users can browse portfolios, view completed projects, read verified community reviews, and directly connect with vetted professionals—all without requiring app downloads or logins.
Founded by Emad Maktari, who has over two decades of senior recruitment experience in the UAE, the platform is built on the principle that credibility should guide every home improvement decision. “As UAE residents spend more than ever on home improvements, they need experts they can trust to make that investment worthwhile,” Maktari said. “We automatically check reviews before booking hotels or restaurants—so it’s only logical we do the same for companies entering our homes. These important decisions shouldn’t feel like a gamble.”
Check Trusty’s verification process ensures that every listed expert undergoes detailed scrutiny before joining the platform. Providers must submit official documentation, professional certifications, and approvals from Dubai Municipality, along with three recent client references. Each application is reviewed through follow-up calls or in-person assessments, ensuring that only credible providers earn the ‘Verified by Check Trusty’ badge. The platform also takes an active approach to maintaining quality control, double-checking every customer review for authenticity and requiring providers to address any negative feedback. Persistent issues may result in removal from the site.
For service providers, the platform provides visibility and credibility without commission fees, enabling them to maintain full control over their client relationships. By fostering a transparent ecosystem, Check Trusty aims to elevate service standards and reward quality workmanship. The company’s UAE-based team is also developing AI tools that will assist users in visualising renovation ideas before any work begins—further integrating technology into the home improvement journey.
As the UAE continues to evolve into a digitally connected economy, platforms like Check Trusty underscore the importance of innovation in enhancing everyday living experiences. By blending community-led transparency with verified professional standards, the startup positions itself at the intersection of digital trust and local expertise in a market primed for modernisation.
