TOURISE has accelerated a staggering investment value of $113 billion intended to improve the worldwide tourism industry, accelerate its development, and bring sustainable growth.
This momentous announcement came on the first day of the TOURISE Summit, which commenced today in Riyadh under His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister.
The Saudi Press Agency (SPA) stated that the summit will be held until November 13 at King Abdulaziz International Conference Center, and will welcome high-profile decision-makers, innovators, and world visionaries in the tourism sector and other related fields.
The milestone is an illustration of the vision of TOURISE, which is to open a high-value deal flow by bringing together leaders in the public and private sectors in the fields of technology, investment, and sustainability.
The point of focus is on the creation of solutions that can be implemented to enable the tourism industry to face future challenges and succeed within the next five decades.
Minister of Tourism and TOURISE Chairman Ahmed Al Khateeb said, “TOURISE has played a pivotal role in bringing investors, policymakers, and innovators under one umbrella, turning ambitious visions into strategic partnerships and high-impact deals that push the tourism sector to new horizons. Together, we will reshape the future of the traveler economy — powered by AI, committed to destination excellence and experience quality — to ensure sustainable growth and broaden opportunities across the entire ecosystem.”
Some of the reputable international and local firms that unveiled their portfolios as part of the $113 billion program include Melia Hotels, BWH Hotels, GOCO Hospitality, Cenomi, Radisson, Earth Hotels, Delonix, Ocean Link, AlFozan Holding, Al Kathiri Holding, Alothaim, and Knowledge Economic City.
These investments will support infrastructure growth and strengthen human-capital development, besides incorporating the use of advanced technologies in data, design, and hospitality.
This initiative will help improve international standards, enhance the customer experience, generate quality employment opportunities, and deliver outstanding and meaningful experiences across the Kingdom.
Similarly, these initiatives highlight the Kingdom as a major international destination that balances cultural legacy with innovation and world-class hospitality, which would strengthen its competitiveness and make Saudi Arabia a destination of choice in the global travel industry.
