Princi, the authentic Milanese bakery and café, has officially opened its Dubai Mall location in partnership with Alshaya Group, bringing the true taste and spirit of Milan to one of the world’s most iconic dining destinations. As a part of Alshaya’s growing portfolio of premium culinary experiences in the region, the opening also marks a significant regional milestone for the brand, following its first in Kuwait – a flagship expression of the brand’s global evolution.
“Princi embodies the spirit of Milan: rhythm, discipline, and warmth. Everything begins with three simple things—water, flour, and fire—and the time it takes for them to become something real. Each dish is a reflection of the Milanese heart and craftsmanship, and we’re bringing this daily gesture to Dubai, with Alshaya, to create a place to be experienced all day long.” said Rocco Princi, Founder of Princi.
From the first espresso of the morning to the final bite later in the day, Princi is designed to match every moment. Guests can explore a full all-day artisanal menu celebrating Italian tradition and modern Milanese culture, featuring signature breads, pastries, pizzas, salads, and desserts. Freshness is not a promise for Princi; it is delivered through chef-led craftsmanship and premium, high-quality ingredients that speak for themselves.
“Our commitment to delivering world-class, authentic experiences continues with the debut of Princi in the UAE. We are thrilled to introduce this unique culinary landmark that offers guests an inspiring culinary destination that captures the vibrant essence of Milanese culture. We look forward to seeing our customers experience it firsthand.” said John Hadden – CEO of Alshaya Group.
More than a bakery and café, Princi’s flagship location in Dubai is an immersive destination created to reflect the spirit of Milan in a modern, premium setting. The experience is shaped by Princi’s signature “La Piazza” style, inspired by the city’s social food culture, creating a space designed as a social hub where community, craft, and culture meet. All these elements bring a Milanese rhythm to Dubai’s dining scene, positioning Princi as a new go-to for those who seek artisanal quality, authentic Italian culture, and a café experience made for repeat visits.
