du is stepping up its role in the UAE’s industrial transformation drive, announcing its participation as the strategic partner of the Intelligence Hub at Make it in the Emirates 2026, one of the country’s flagship manufacturing events.
The initiative positions du Tech, the company’s enterprise and digital solutions arm, at the centre of conversations around artificial intelligence, sovereign cloud, and advanced industrial technologies. The event, taking place from May 4 to 7 at the ADNEC Centre in Abu Dhabi, will bring together government officials, global investors, and industry leaders focused on strengthening the UAE’s manufacturing ecosystem.
As part of its participation, du Tech will host an invitation-only showcase designed to demonstrate the real-world applications of AI in manufacturing. The Intelligence Hub will feature interactive demonstrations across key areas such as manufacturing optimisation, asset performance, quality control, and energy management.
“Our presence here reflects our deep commitment to the UAE’s industrial transformation journey,” said Jasim Al Awadi, Chief ICT Officer at du. “We will showcase proven solutions that are already reshaping how manufacturing operates in our region.”
The showcase will highlight how AI can detect operational inefficiencies, predict maintenance needs, and recommend corrective actions, ultimately improving productivity and reducing costs. These capabilities align with broader Industry 4.0 objectives, where data-driven decision-making and automation are becoming central to industrial competitiveness.
A key focus of du Tech’s offering is sovereign cloud infrastructure, designed to ensure data security while enabling scalable digital transformation. By combining AI with locally hosted cloud capabilities, the company aims to address growing demand for secure, high-performance digital solutions across critical industries.
The Intelligence Hub also serves as a strategic platform for engaging decision-makers who are shaping the future of the UAE’s industry. With manufacturing identified as a key pillar of economic diversification, initiatives like Make it in the Emirates play a critical role in attracting investment, fostering innovation, and building local capabilities.
For the UAE, integrating AI and advanced digital infrastructure into industrial operations is not just a technological upgrade; it is a strategic priority. As the country advances its long-term economic vision, partnerships among telecom providers, technology firms, and manufacturers are expected to accelerate the shift towards smarter, more efficient production systems.
du Tech’s participation underscores how digital enablers are increasingly positioned at the core of this transformation, bridging the gap among infrastructure, innovation, and industrial growth.
