Kia has revealed its Vision Meta Turismo concept at Milan Design Week, offering a glimpse into how the brand envisions the future of electric mobility, one that blends performance, immersive digital interaction, and lounge-like comfort.
The concept, first introduced in Korea last year, was presented globally at the design event, highlighting Kia’s evolving approach to mobility through its ‘Opposites United’ design philosophy.
At its core, the Vision Meta Turismo reimagines the traditional grand tourer by combining high-performance driving with a digitally immersive experience. The design draws inspiration from 1960s long-distance touring while integrating futuristic elements, creating a vehicle that is both nostalgic and forward-looking.
“The Vision Meta Turismo marks a significant milestone, demonstrating how Kia’s ‘Opposites United’ design philosophy shapes our future vision of mobility,” said Karim Habib, Executive Vice President and Head of Kia Global Design. He added that the concept reflects a shift towards creating human-centered spaces that go beyond transportation.
The vehicle’s exterior features a low, wide stance with a sleek, cab-forward architecture, while its design language blends soft sculptural surfaces with technical precision. Inside, the focus shifts to the user experience, featuring a highly immersive cabin with advanced digital interfaces and adaptable seating layouts.
Kia has also introduced interactive driving elements, including a joystick-style virtual gear shifter, customizable driving modes, and haptic feedback systems, designed to enhance engagement and add an emotional dimension to electric driving.
The concept supports three distinct experience modes, Speedster, Dreamer, and Gamer, each tailored to different driving environments and user preferences, ranging from performance-focused driving to augmented reality-based interaction.
The Vision Meta Turismo is currently on display in Milan alongside other Kia electric concept models, as the company continues to position itself at the intersection of design, technology, and next-generation mobility solutions.
