As travel season picks up and temperatures rise, beauty routines are shifting towards efficiency, performance, and climate-conscious care. A new curated edit of international beauty arrivals, now available in the UAE, reflects this shift, bringing together high-performance essentials designed for sun exposure, travel, and hydration.
Curated by Avanta, a UAE-based distributor of premium beauty brands, the selection focuses on streamlined routines that prioritise protection, repair, and visible results. Founder Zhanneta Tkhakushinova emphasises a less-is-more approach, where each product delivers targeted benefits without adding complexity to daily routines.
Leading the list is a summer staple: high-performance sun protection. The We Are Feel Good Inc. Coconut Sunscreen SPF50+ combines broad-spectrum defence with a lightweight, non-greasy finish, making it suitable for both everyday wear and travel. Enriched with aloe vera and vitamin E, it also supports skin hydration under harsh sun conditions.
Haircare also takes centre stage with the Kydra Le Salon Absolu Mask, an intensive treatment designed to restore strength and shine. Powered by plant-based keratin and botanical extracts, it targets damage caused by heat, humidity, and environmental stress, common challenges during the summer months.
For skincare, hydration remains a key focus. The Rephase 3D Hyaluronic Complex uses multiple forms of hyaluronic acid to deliver layered moisture, helping to counter dehydration caused by air travel and climate changes. Meanwhile, the CELLBN Real Kelp Facial Mask offers a natural, mineral-rich solution to rebalance and refresh the skin after sun exposure.
The edit also extends to body and wellness essentials. Londontown’s Sole Spritz provides a cooling, on-the-go refresh for feet, while the Rephase Oropuro 24K Gold Protective Oil combines skincare with a luminous finish, catering to both daytime hydration and evening glow.
Rounding out the selection is the Velvety Signature Manicure Mask, which highlights a growing focus on targeted care for often-overlooked areas, such as the hands. Designed to nourish and restore, it reflects a broader trend towards holistic beauty routines that go beyond face and hair.
Available through premium retailer Privé7 in Dubai and Abu Dhabi, the collection reflects a rising demand in the Middle East for clean, results-driven beauty products that combine global innovation with regional relevance.
As the UAE’s beauty market continues to evolve, curated edits like this signal a shift towards smarter consumption, where fewer, more effective products define modern routines.
