BMW Motorrad Celebrates Emirati Women’s Day With Exclusive Female Community Ride

AGMC and BMW Motorrad Middle East reaffirm their dedication to empowering women through initiatives that promote inclusivity, adventure, and the joy of riding
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In a vibrant celebration of community spirit, joy, and the freedom of riding, BMW Motorrad AGMC, in partnership with BMW Motorrad Middle East, hosted a special Female Community Ride on August 23, 2025, in honor of Emirati Women’s Day. The gathering brought together more than 40 female riders from various backgrounds, uniting them for an evening filled with shared experiences, food, and genuine connections.

Organized in collaboration with prominent Emirati biker Hind AlBudoor, the ride began at AGMC Dubai Motor City, where the riders came together to reflect on the “Hand in Hand” theme for this year’s Emirati Women’s Day. Stories of empowerment and community were shared, setting the tone for a memorable experience.

The ride was led by Hind AlBudoor on the striking 2025 BMW S 1000 RR in Bluestone Metallic, taking the group through the scenic Al Qudra road toward Bab Al Shams Desert Resort.

“This event is a powerful reminder of the strength and resilience of women in the UAE. At BMW Motorrad AGMC, and as a passionate biker, we believe in creating spaces where women can express their passion for motorcycling and connect with one another. Together, we are not just riding; we are building a community that inspires and empowers,”said Muhamet Latifi, National Brand Manager Motorrad at AGMC.

Reflecting on the occasion, Steve Noon, Head of BMW Motorrad at BMW Group Middle East, added: “The Female Community Ride is more than just an event; it’s a celebration of the incredible achievements of women across the emirates. We are proud to support initiatives like these that promote inclusivity and encourage women to embrace their passions. At BMW Group Middle East, we are committed to providing the tools and opportunities for women to thrive, both on the road and in life.”

This special event stood as a tribute to the determination and accomplishments of women in the UAE. By creating inclusive opportunities such as the Female Community Ride, BMW Motorrad continues to champion diversity, empowerment, and the freedom of the open road for women riders across the region.