In the lead-up to the BRIDGE Summit 2025, the world’s largest debut event dedicated to media, content, and entertainment—set to launch this December in Abu Dhabi—BRIDGE, the event organiser, has announced a strategic partnership with LinkedIn.
The collaboration was formalised during the visit of Abdulla bin Mohammed bin Butti Al Hamed, Chairman of BRIDGE, to LinkedIn’s UAE offices, confirming LinkedIn as an official partner of the Summit.
Scheduled from 8–10 December 2025, the inaugural edition of BRIDGE Summit is expected to attract over 60,000 participants, 400 global speakers, and feature 30For his part, Ali Matar, Head of Emerging Markets in EMEA&LATAM at LinkedIn, said, “We are proud to take part in the inaugural edition of BRIDGE Summit as a knowledge partner. At LinkedIn, data is our competitive advantage, and we aim to bring this data and our team’s insights to support innovators, creators, and decision makers in the UAE and beyond in navigating the sea change in the tech world”.0 sessions and activations across seven specialised tracks, making it one of the most comprehensive international platforms for media, content, and entertainment.
The Summit reflects BRIDGE’s mission of creating a global ecosystem that connects skills with professions, talent with markets, and content with platforms.
Abdulla bin Mohammed bin Butti Al Hamed said, “This partnership between BRIDGE Summit and LinkedIn reflects the UAE’s vision of investing in talented professionals and equipping them with the tools to access quality career opportunities that open new global horizons. We recognise that the content and media industry has become an economic driver built on creativity and innovation. That is why this collaboration is so important in preparing new generations with the skills of the future, ensuring the UAE remains the platform that connects global talent and builds bridges between young energy and tomorrow’s opportunities.
He continued, “At BRIDGE, we believe that true impact lies in building the right connections. Our partnership with LinkedIn brings the world’s largest professional community into our ecosystem, opening new pathways for creators, innovators, and policymakers to directly engage with global industries. This partnership amplifies BRIDGE’s value by combining our role as a platform for transformative dialogue with LinkedIn’s unique ability to empower professionals and accelerate opportunities worldwide.”
As part of the agreement, LinkedIn will play a key role in the Summit through knowledge-sharing sessions and active participation from its thought leaders, reinforcing its role as a global enabler of professional growth and innovation.
The collaboration also seeks to address current challenges in the media and content sector, including limited access to reliable audience data, unclear career growth pathways, the urgent need for digital transformation skills, weak links between creative and commercial outputs, and the lack of structured environments connecting talent with funding, distribution, and long-term opportunities.
For his part, Ali Matar, Head of Emerging Markets in EMEA&LATAM at LinkedIn, said, “We are proud to take part in the inaugural edition of BRIDGE Summit as a knowledge partner. At LinkedIn, data is our competitive advantage, and we aim to bring this data and our team’s insights to support innovators, creators, and decision makers in the UAE and beyond in navigating the sea change in the tech world”.
The partnership underscores BRIDGE’s vision of establishing a dynamic, interconnected environment where policymakers, creators, investors, and technologists come together. It seeks to drive innovation, foster knowledge exchange, and transform media, content, and entertainment into a sustainable global growth ecosystem at the intersection of culture, technology, and economy.
(Inputs from WAM)
