UAE Named MENA’s Largest Wellness Economy With Annual Turnover Of $34.1 Billion

Among the fastest growing actively in the world, UAE Wellness Sector is expanding by 58% since 2019. Image Credit: Getty Images
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It has been announced by the nonprofit Global Wellness Institute (GWI), the largest research organization of the global wellness industry, that its first-ever report on the wellness economy of the United Arab Emirates (UAE) has been released: and it is the largest wellness economy in the Middle East/North Africa (MENA) region, with the annual turnover of $34.1 billion.

This report, published just before the Global Wellness Summit (GWS), which is being held in Dubai in November, is on the Geography of Wellness site of GWI.

It indicates that the UAE has experienced a phenomenal 58 percent increase in its wellness economy since 2019, surpassing the majority of the world markets. The UAE experienced the second-highest growth rate of all countries that also have wellness economies of more than $5 billion.

Among the wellness products in the MENA region, the UAE leads in several markets as of year-end 2023, with Wellness Real Estate is $1 billion, Personal Care and Beauty are $14.4 billion, Spas $2.4 billion, and Wellness Tourism $7.2 billion, among those that will be discussed during the three-day GWS starting from November 18 to 21.

GWI and GWS chair and CEO, Susie Ellis, said, “The UAE’s wellness economy is not only the largest in the Middle East and North Africa, it is also one of the fastest-growing markets in the world, which speaks to the country’s bold vision and strategic investments in wellbeing. With momentum building toward the 2025 Global Wellness Summit in Dubai, it’s the perfect moment to highlight these impressive numbers and what they mean for the future of wellness in the region. This research underscores why the UAE is rapidly becoming a global hub for wellness real estate, tourism, and longevity innovation, and we can’t wait for our Summit delegates to be able to experience this growth first-hand.”

The GWS will be hosted at the newly opened Mandarin oriental Downtown Dubai. The complete list of confirmed speakers is available on the GWS site.

What is the Global Wellness Institute?

Global Wellness Institute (GWI) is a 501(c)(3) nonprofit organization that is believed to be the most important global research and educational platform of the global wellness industry, and it is also known to introduce some of the most important initiatives in the field, as well as regional conferences that unite leaders in planning the future.

GWI has a positive contribution to the health and wellness of the rest of the world by informing institutions, business persons, and individuals about ways in which they can contribute to the prevention of disease and alleviation of stress and general quality of life. It has a mission of empowering wellness all over the world.

Global Wellness Summit

The Global Wellness Summit is an international gathering with leaders and visionaries to influence the future of the global wellness economy, which is projected to have a $6.3 trillion potential.

Besides an annual conference, held at another location worldwide, GWS also has annual physical meetings, such as the Wellness Real Estate & Communities Symposium and the Beauty & the Brain Symposium, as well as virtual meetings, such as Wellness Master Classes and Wellness Sector Spotlights.

The Future of Wellness report by the organization predicts the most popular trends in wellness in the following year and is frequently quoted in the press. The 19 All-World Wellness Summit will be in Dubai, November 18-21, 2025.