Source : WAM
The Dubai Electricity and Water Authority (DEWA) has announced a contribution of AED20 million to support the Edge of Life campaign to rescue five million children from hunger. The initiative was launched during Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, with the goal of raising at least AED1 billion to be invested in combating childhood hunger worldwide.
The strong response to the latest Ramadan campaign, held under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), reflects the UAE community’s deep-rooted culture of generosity and its continued commitment to backing humanitarian initiatives aimed at supporting the world’s most vulnerable populations.
The Edge of Life campaign is being implemented in partnership with UNICEF, Save the Children, the Children’s Investment Fund Foundation (CIFF), and Action Against Hunger.
Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA, said, “The Edge of Life campaign to rescue five million children from hunger, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, builds on the legacy of noble humanitarian campaigns His Highness announces every year in Ramadan to support underserved communities worldwide.”
Al Tayer added, “Contributing to this campaign reflects DEWA’s commitment to supporting the UAE’s humanitarian efforts, particularly in combating childhood hunger and rescuing millions of children around the world from its fatal threat in underprivileged regions.”
The global campaign focuses on children at risk of hunger in the world’s most vulnerable communities, especially in areas affected by natural disasters and conflict. Statistics indicate that five children under the age of five die every minute worldwide due to malnutrition and hunger.
The figure 11.5, associated with the campaign, refers to the mid-upper arm circumference (MUAC) measurement for children aged between six months and five years. This medical indicator is used for the early detection of acute malnutrition. According to World Health Organisation (WHO) guidelines, a MUAC measurement below 11.5 centimetres is one of the criteria used to diagnose severe malnutrition.
The campaign continues to receive donations from individuals and institutions through seven primary channels, including its official website and a dedicated toll-free call centre at 800 4999.
Donations can also be made via bank transfer in UAE dirhams to the campaign’s account with Emirates Islamic Bank (IBAN: AE940340003708472909222).
Supporters may contribute via SMS by sending the word “LIFE” to du and e& numbers: 1034 to donate AED10, 1035 for AED50, 1036 for AED100, and 1038 for AED500.
Additional donation platforms include the DubaiNow app, YallaGive.com under the ‘Donations’ tab, and Dubai’s community contributions platform Jood (Jood.ae).
